Why Choosing a Publisher Is Like Playing Tennis

Many years ago, a tennis coach of mine told me that every shot in the game is contextual. For example, some shots only make sense under certain circumstances. Tied at 5–5, deuce in a decisive third set inheres a different mindset than being down 5–1, 40-love in the first.

And then there are shots like these:



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Phil Simon

Keynote speaker, advisor, and award-winning author of 13 📗, most recently Low-Code/No-Code: Citizen Developers & the Surprising Future of Business Applications