Why Choosing a Publisher Is Like Playing Tennis
2 min readApr 18, 2021
Many years ago, a tennis coach of mine told me that every shot in the game is contextual. For example, some shots only make sense under certain circumstances. Tied at 5–5, deuce in a decisive third set inheres a different mindset than being down 5–1, 40-love in the first.
And then there are shots like these:
